PepsiCo has announced a groundbreaking multi-year global partnership with Formula 1®, kicking off in 2025. The collaboration will spotlight three flagship brands: Sting Energy (the official energy drink of F1), Gatorade (official sports drink), and Doritos (official salty snack).
With a presence in over 21 countries, PepsiCo will deliver immersive fan experiences both trackside and beyond, including exclusive product rights, activations in Fan Zones, and creative packaging and digital campaigns. Sting Energy is even partnering with world-renowned DJ Armin van Buuren to highlight the sonic thrill of Formula 1.
An electrifying partnership set to delight sports and flavor lovers worldwide.
