Every Grand Prix weekend in Montreal comes with its own ecosystem of velvet ropes, rooftop parties, perfectly curated Instagram posts, and luxury brand activations. This year, Glenfiddich is going far beyond a traditional sponsorship.
Returning alongside the Aston Martin Formula One Team for the Formula 1 Lenovo Grand Prix du Canada, the Speyside whisky house is anchoring itself across some of the city's most exclusive experiences, from intimate whisky dinners to high-energy nightlife and trackside hospitality.
Rather than focusing on a single event, Glenfiddich's presence unfolds throughout the entire weekend, with each experience designed to reflect a different side of Formula 1 culture: refined dining, luxury nightlife, and VIP access.
Beyond the Track at Bar George
At the centre of the programming is Beyond the Track, Glenfiddich's invite-only dinner hosted in collaboration with Bar George.
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Held for one night only, the experience transforms the historic Victorian mansion into an immersive whisky-focused evening pairing Glenfiddich single malts with a curated menu by Executive Chef Kevin Ramasawmy.
The event takes inspiration from both Aston Martin Formula One Team's racing heritage and the rare Glenfiddich 1959 65 Year Old single malt that originally celebrated the partnership between the two brands.
Unlike the louder party atmosphere typically associated with Grand Prix weekend, Beyond the Track leans into storytelling, craftsmanship, and hospitality. It feels intentionally intimate, offering guests a more elevated and slower-paced introduction to the weekend before the city shifts fully into race mode.
The Signature Cocktail Menu
Alongside the whisky pairings, Glenfiddich has also created a "Timeless" cocktail menu designed specifically for the Montreal Grand Prix celebrations.
Among the featured serves is the Speyside Spritz, made with Glenfiddich 15 Year Old, pear liqueur, soda, and lime. Light, citrusy, and easy-drinking, it feels tailored for terrace season and warm June evenings.
The Warehouse 8 Whisky Sour brings a more classic approach, balancing Glenfiddich's fruit-forward profile with the structure and richness expected from a polished whisky cocktail.
Meanwhile, the Glenfiddich Old Fashioned offers something more spirit-forward for guests looking for a cleaner expression of the single malt itself.
To reflect the growing focus on mindful luxury hospitality, the menu also includes a non-alcoholic option titled A Spritz Second.
Grand Quay Tower's Luxury F1 Party
The weekend then shifts from intimate dining to large-scale nightlife with the Aston Martin Montreal 2026 F1 Party co-hosted by BOSS at Grand Quay Tower Montreal.
The invite-only event will welcome more than 400 guests across multiple levels overlooking both the Montreal skyline and the Formula 1 circuit.
The 13th floor is designed around a high-energy atmosphere with DJs, performances, panoramic views, and a curated cocktail experience featuring Glenfiddich and Hendrick's Gin.
Meanwhile, the 10th floor offers a completely different mood: a Glenfiddich-hosted VIP speakeasy focused on whisky tastings, bespoke canapés, and quieter luxury away from the intensity upstairs.
That contrast reflects what Formula 1 hospitality has become in recent years. Grand Prix weekends are no longer just about the race itself. They have evolved into immersive luxury experiences where spirits, fashion, dining, and nightlife all intersect.
From Downtown Montreal to the Paddock
Glenfiddich's partnership with Aston Martin Formula One Team ultimately extends all the way to the track through the team's VIP hospitality suite at the Paddock Club.
Located above the garages overlooking the pit lane and starting grid, the space will feature a dedicated Glenfiddich pop-up bar serving the Timeless cocktail menu throughout race weekend, alongside pours of the limited-edition Glenfiddich Aston Martin 16 Year Old.
From an intimate whisky dinner at Bar George to rooftop nightlife and trackside hospitality, Glenfiddich's Montreal programming is designed less like a single activation and more like a full Grand Prix journey.
Curious to discover what other events will light up the city during the Montreal Grand Prix? Take a look at our other F1 suggestions here.
